Apple have indicated that their long running feud with social media giant Facebook could be coming to an end, and this is seen as a sign that the producer of the iPhone and the iPad could become more collaborative with other companies in the future.
Tim Cook is the Chief executive of Apple, and he has said that users should stay tuned and watch out to see if the giants of Silicon Valley would be working together more closer in the future, and then lavished praise on the company that was founded by Mark Zuckerberg, 28.
Cook said that they wanted to provide customers with simple and elegant ways in which to do the things that they wanted to do. Facebook has millions and millions of customer so we want everyone with and iPad or iPhone to have the best experience possible on Facebook when using those devices. It was at this point he told the world to stay tuned, and that their relationship was solid.
Following the comments that Mr Cook made at the D10 technology conference in California, Apple are widely expected to integrate more of Facebook’s features into their products. This move would be a watershed moment in the dealings between Apple and Facebook and open the way for other companies in the future.
For years Apple had a reputation for being very secretive and had a take it or leave it approach to dealing with other parties with no room for manoeuvre. This was never more apparent than in their stand off with Facebook, another big name that was battling for supremacy in the Silicon Valley hierarchy and also one of the very few with enough clout to call its own shots with Apple.
The tensions grew between the two when they each failed to factor the other into any of their latest products and it came to a head in 2010 when Steve Jobs slammed their failed negotiations with Facebook as Onerous after Zuckerberg stuck to his guns and refused to be stream rollered like so many before.